Channel Resource Center(CRC) Delivering channel readiness
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Recruit
(roll over each ‣)Recruitment means different things - to different companies - based on the needs of that entity. Once identified, our CRC recruitment professionals use proven profiling and qualifying methodology, and reseller business acumen to ensure recruited partners are motivated to sell new vendor solutions.
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On-board
As the number of solutions and the complexity of those solutions increase so does the need for partner education. This education takes the form of enablement and on boarding activities that are driven by our enablement managers; delivering results that provide indisputable return on your investment.
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Nurture
The best-built programs are nothing more than good ideas unless the targeted channel for which they were built leverages them. The CRC Nurture Team bridges the gap between manufacturer's good ideas and the great execution that leads to increased programmatic participation and increased revenues.
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Grow
CRC marketing specialists increase revenue momentum through a consultative process that includes partner profiling, joint planning & managed execution of demand generation marketing activities. The CRC will turn your channel into a proactive marketing machine—leading to increased & predictable revenue streams.
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In today's complex selling environment, maximizing channel partner investments is paramount to long-term sales success. The CRC is identified by some of the IT world's finest manufacturers as the leader in channel partner development.
The foundation of the CRC's success is through the leveraging of our 60 years in channel executive, reseller ownership, and managed services experience. Since 2000, the CRC has perfected its go-to-market channel strategies, business processes, communication methods, and reporting/feedback infrastructure. As a result, the CRC has demonstrated superior ability to recruit, on-board, nurture and grow channel partners towards long-term revenue momentum.
Our ability to attract, train and retain channel development professionals enables us to identify and develop your competitor's most valuable resellers into more productive partners. The CRC seamlessly integrates into channel sales operations and bridges the gap between channel sales, channel marketing and the channel partners. This first-to-market solution provides channel executives with the business development resources to grow sales revenue while gaining a better understanding of their partner's business needs, requirements and challenges.
Our firsthand knowledge on the channel partner's internal operations and decision making paradigm enables us to effectively collaborate with them to execute a business plan. This approach positions the CRC as the most favorable channel solution for IT manufacturers in need of greater all around channel performance.
Learn more—schedule a call
To learn more about how AFV's CRC can help your organization realize better revenue call us at 973-618-9554 x105 or email us at crc@afluentvision.com.